Character Engineering or: Trying to build a "brand" between silos in industry
NC State University Alumnus, Zach Galifianakis
- Entertainment as Industry, and Comedy vs Drama (YouTube)
- Zach Galifianakis Feels More Like a Comic than an Actor (YouTube)
- Zach Galifianakis Feels Lucky to Have a Career (YouTube)
- Zach Galifianakis Feared Fame from 'The Hangover' (YouTube)
- Zach Galifianakis Hates Celebrity (YouTube)
- Ten Arguments for Deleting Your Social Media Accounts Right Now (Book) (146 pages)
Banana Ball Commissioner, Jesse Cole (LinkedIn)
- Go Gaston NC (City website)
- Are People Starting To Hate The Savannah Bananas? (YouTube)
- Banana Ball and the Savannah Bananas: How to Watch and Why Everyone is Talking About It (Disney Plus website)
- Gastonia Ghost Peppers (Team website)
Takeaways after three years in industry as an "IT" Operator and "Product" Engineer
It's hard to sell a book! Let the book do the work!
Some books that have helped me:
- The Staff Engineer's Path: A Guide for Individual Contributors Navigating Growth and Change (Product website)
- The Phoenix Project (Product website)
If a business is composed of different "silos":
- "Legal"
- "Management"
- "Operations"
- "Sales"
- "Product"
- "Marketing"
Strive to be able to communicate between silos and product lines!
Practice open communications to avoid information gaps!
Try to find a common thread between systems, especially documentation.
It's an iterative process, always start small and don't get ahead of yourself.
People aren't processes!
If a system is testable and repeatable, that's a good start.
Spend less time in the "sales" silo and more time with people.
Spend even less time in front of a computer screen!
Embrace the idea of "branding" but in a cooperative and non-intrusive way 🍌⚾️
Systems and processes should be opinionated because every business is unique, especially fiduciaries!
Physical silos are just as relevant as digital silos!
Some silos are inherently more "structured" than others! (legal, cough, cough)
Proxies are okay as long as everyone is reading the same newsletters!